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- The mature market (people 50 years and older) represents 26% of the U.S. population and holds more than 75% of the nation’s financial wealth?
- Adults 50+ control a household net worth of $19 trillion.
- Seniors spend more than 1 trillion dollars on goods and services.
- Seniors own 70% of all money market accounts and certificates of deposit assets.
- Some 5 million seniors are employed.
- Today, the 50+ market is the largest, best-educated and wealthiest generation in U.S. history.