INTRODUCING THE SENIOR TIMES....ADVERTORIAL

A very effective method of increasing "Advertising Response" is to make the advertisement appear as much as possible like a news article. It must be believable and compelling and move quickly to point out the positives of theinformation, product or service.

News is, after all, the reason why most prospects read a Newspaper. Taking a news approach has the built in advantage of forcing the advertisement to talk to the prospect's language rather than the marketers. The ad should continue in the manner of a newspaper by fully describing the claim made by the headline. If you succeed in capturing your prospects attention, you then have to overcome their natural skepticism. The best way to do this is with hard cold facts that are, if possible, backed up by independent sources.

An advertisement is not a work of art rather an instrument to convince prospects to take action. It's important to explain exactly what action you are asking for and to provide an incentive to taking it. An ad that simply asks the reader to phone, write or visit a website will generate a considerably higher response than an identical ad that doesn't make a similar request.

The advertorial achieves consistent and solid results. It is engineered to deliver a powerful marketing message that will really convince your prospective clients.

Our new Informational Advertorial Model is based on a year long campaign, where each month is focused on a different topic and is being introduced at a time when people are beginning to grow optimistic as President Obama takes control and leads us into a new economy.

Please call us a 866-437-5278 for rates!